Marketing research proposal Essay Example | Topics and Well Written Essays - 2000 words

Marketing research proposal - Essay Example Consumer satisfaction is generally defined as the consumer's view of services received and the results of the treatment. It has been used by program evaluators to enhance health care providers' ability to render services that meet consumers' needs (Sheppard, 1993). However, important methodological concerns have limited the value of consumer satisfaction assessments (Elbeck, 1992). For instance, most satisfaction instruments are simple ad hoc measures. They fail to address satisfaction at any level of specificity, i.e., in terms of particular service recipient groups, treatments, or types of facilities (Lebow, 1983-i).They also do not focus of consumer/patient dissatisfaction. There structure is generally based on issues which health care staff or satisfaction assessors feel are important, rather than on issues that do actually form the major areas of consumer discontent. They generally fail to take into account the relative (weighted) importance of such concerns. In our research sch eme such concerns would be controlled by collecting data on consumer dissatisfaction at least on 3-4 parameters. The term "consumer satisfaction" in health care assessment has been taken in a broad and narrow and narrow sense. Studies using broad definition use general measures like self-perception of changes that have brought about improvements, type of grievances registered, complaints, appreciation treatments, questionnaires assessing suggestions for potential improvements, and specific probes into what is found to be either useful,supefluous or even bad. Studies based on a narrow definition are "...all inquiries into both the felt adequacy of treatment and of surrounding milieu: specific aspects may include reactions to the quality of care, to its helpfulness, its cost and continuity, the availability and accessibility of the practitioner, and the reaction to supporting services" (Lebow, 1983-ii). The research scheme being suggested below would have a mix of broad and narrow concerns. Research methodsResearch methods normally concern the ways by which research objectives are sought to be probed and approached. Any probe is normally dependent upon the data collected from the investigated site(s). In the present scheme measurement of consumer satisfaction is the primary object and primary investigation site is the Gwynedd Hospital. After having delineated important activities which matter to customers, following data collection techniques would be utilized to collect both quantitative and qualitative data: (a) Face to face interview with

Social issue paper on organ donation and how we need to fix the Essay

Social issue paper on organ donation and how we need to fix the waiting period so people aren't turning to illegal trafficking - Essay Example From research, I can conclude that the result has been organ trafficking and other illegal means of obtaining organs since people believe that they cannot follow formal procedures that take too much time and are mostly futile. Organ trafficking has been highlighted, severally, as a rising concern by the United Nations and other international organizations like the World Health Organization. The effects of this latest vice are far-reaching and destroy many lives directly and indirectly. However, what is the solution to this problem? Actually, I think that there are two dilemmas that need to be solved in order to make organ donation safer and formal. First, the trafficking of organs must be reduced and if possible eliminated to avoid the short-term and long-term negative consequences of the vice (Claybourne, 2012). Secondly, healthcare facilities, in collaboration with governments, should work out a way to reduce the waiting time and limit the desperate measures patients resort to in order to replace their organs. The organ trafficking industry is growing, supported by rising demand as well as illegal traffickers. Although waiting lists for organs are growing longer in developed nations, selling organs in poor nations is a temptation that many cannot resist. The rising demand for organs has significantly caused an intensification in organ trafficking across the world, and the challenges associated with transplantation are driving ethical concerns about organ trafficking and its victims to the top of the global agenda. According to Chan & Ross (2012), organ trafficking happens in 3 broad categories. Firstly, there are instances where traffickers compel or cheat the victims into donating organs. Secondly, there are instances where victims formally or informally consent to sell organs are deceived because they not remunerated for the organ or are paid less than the agreed price. Finally,